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- 2020-09-08 发布于浙江
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二手资料的优点
收集过程迅速而简单,成本低,用时少,范围广。
不容易引起竞争对手的注意
通过二手资料可以更好的分析出需要做原始资料调研的问题
二手信息可能暴露潜在的危险,比如数据收集方法不合适,从而导致了一系列后果。对一手资料调研有起到了警惕的作用。
为现有的资料做补充,更深刻的去解释一手数据
6. 二手资料有时可以和一手资料作对比,对一手资料大体上进行确认。
二手资料的缺点
不一定适用,二手资料有时不是为了当前目的而收集的,所以二手资料的相关性和准确性都不高。
二手资料的准确性有时难以保证。有时候原始资料中包含一些错误和偏差,二次分析者对此不了解,可能使结论发生偏差
二手资料很有可能是过时数据
二手资料中可能包含了一些分析者的感情因素,有时会故意隐瞒一些真实数据。
有时无法确定二手资料所用数据的可靠性。
有时二手资料的数据不充分,无法满足当前需求
The advantages of secondary data
The 1 collection process is quick and simple, low cost, less time consuming, a wide range of.
2 is not easy to cause competitors for attention
3 through the secondary data can better analyze the need to do original research data problem
4 second-hand information may be exposed to potentially dangerous, such as data collection method is not suitable, leading to a series of consequences. On the one hand research has played a vigilance function.
5 for the existing information added, more profound to explain a hand data
6 second-hand information can sometimes and first hand data for comparison, on the first hand data largely confirm.
The disvantages of Secondary data.
1 do not necessarily apply, second-hand information sometimes is not for the purpose of gathering secondary data, so the relevance and accuracy is not high.
2 secondary data accuracy is sometimes difficult to ensure. Sometimes the original data contains some errors and deviations, two analysts do not understand this, may make the conclusion deviation
3 second-hand information is likely to be outdated data
4 secondary data may contain a number of analysts of the emotional factors, will sometimes deliberately conceal some real data.
5 sometimes fail to identify the secondary data to the data reliability.
6 sometimes second-hand information data is not sufficient, is unable to satisfy the present demand
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