体验商务英语3教案 Unit 4 3rd.doc

PAGE PAGE 1 一、教案头 编号： 授课班级： 授课日期： 年 月 日 年 月 日 年 月 日 本次课标题：Unit 4 Advertising (Case study Writing) 教 学 目 标 能力（技能）目标 知识目标 1. Comprehend different types of advertising 2. Read for the background information of Focus Advertisement 3. Accomplish the assessment sheet 4. Have a role play of the case study 5. Write a summary of the concept to the manager 1. Types of advertising 2. Background information of Focus Advertisement 3. Assessment sheet including campaign concept and presentations 4. Writing a summary 能 力 训 练 任 务 及 过 程 1. Greet Ss and introduce the assignments of these two periods 2. Lead-in: Review what Ss have learnt. 3. Background. 4. Assessment sheet task. 5. Writing. 参考资料 Teacher’s Resource Book （高等教育出版社） 二、教学设计 步 骤 教 学 内 容 教学方法 Activities (学生活动) Time (时间) 告知 (教学内容、目的） 1. Lead-in: Review what Ss have learnt. 2.. Background. 3. Assessment sheet task. 4. Writing. 讲授 2m 引入 （任务项目） Lead-in: Ask Ss to answer the techniques below. tell a personal story 2) ask a question 3) offer an amazing fact 4) state a problem 提问 Ss answer the questions. 8m 操练 （掌握初步或基本能力） Background: Focus, a large advertising agency based in Pairs, is trying to hold on to its reputation following the loss of two major clients to rival agencies. The agency desperately needs to come up with some imaginative campaign proposals to win new clients and secure new contracts. 讲授 Ss learn the background with the help of the teacher. 15m 深化 （加深对基本能力的体会） Assessment sheet Give a score of 1-5 for each category: 5=outstanding 1=poor Task You are members of an advertising team at Focus. Prepare and advertising campaign for one of the products or services. Use the Key questions below to help you. Then present your campaign to the management of the company concerned. When you are not presenting your campaign, play the role of the co