Ch05_服装市场调研与预测.pptxVIP

Chapter 5服装营销调研与预测Marketing Research And Forecasting;5.1 市场营销信息系统的构成 The Components of Marketing Information System;Marketing Information System ;5.1.2 营销信息系统的构成 The Components of Marketing Information System;1. 内部报告系统Internal Records System;2. 营销情报系统 Marketing Intelligence System;3. 营销调研系统 Marketing Research System;4. 营销决策支持系统 Marketing Decision Support System;5.2 营销调研的步骤 The Marketing Research Process;Step 1. 确定问题和调研目标Defining the Problem Research Objectives;Step 2. 制定调研计划 Develop the Research Plan;(1) Develop the Research Plan-Data Sources 资料来源Gathering Secondary Info