CHIEF MARKETER-COVID-19营销展望报告.docxVIP

COVID-19 MARKETING OUTLOOK TABL TABLE OF CONTENTS INTRODUCTION 3 EXECUTIVE SUMMARY 4-5 BUDGETS 6-10 CHANNELS 11-12 METRICS 13 CONTENT 14 SOCIAL MEDIA 15-18 CUSTOMER EXPERIENCE 19 TACTICS 20 ABOUT THE RESPONDENTS 21 METHODOLOGY 21-26 COVID-19 MARKETING OUTLOOK | 2 INTRODUCTION INTRODUCTION The COVID-19 pandemic has upended the marketing industry as we know it. In the face of what feels like crisis after crisis in recent months, marketing professionals have been tasked with adjusting to a new normal characterized by all-virtual interaction, economic uncertainty and the hyper s