浅谈品牌个性化.docVIP

经典专科、本科、硕博、研究生、期刊毕业论文 仅供参考 精心整理 仅供参考 勿用作商业用途 浅谈品牌个性化 摘 要 在当今社会，市场竞争日益激烈，品牌形象在市场上占据了主导地位，成功的品牌形象，能够带动企业的发展，使企业在市场立于不败之地。通过市场调查、查询资料等方式，在文中阐述了品牌个性化的概念及内涵，同时分析了品牌个性化的表现形式，阐述了影响品牌个性化的直接因素与间接因素。并以此为依据，探讨如何实现品牌的个性化设计，最终得出结论，要实现品牌个性化，需要在品牌形象设计中，考虑消费者的心理、色彩的运用、图案的运用以及当前时尚理念的融入。希望通过对品牌个性化的探讨与研究，能够对当前市场上的品牌形象设计提出一点建议。 关键词：品牌形象；个性化；设计 Abstract In todays society, increasingly fierce market competition, brand image held a dominant position in the market, the success of the brand image, to promote the development of enterprises, make the enterprise in an impregnable position in the market.Through market research, information query, in this paper expounds the concept and connotation of brand personalization, at the same time analyzed the brand personalized expression form, this paper expounds the factors affecting brand personalized direct and indirect factors.And on this basis, this paper discusses how to implement the brand of personalized design, finally came to the conclusion that in order to achieve personalized brand, need in the brand image design, consumer psychology, the use of color, design, and the current application of the integration of fashion ideas.Hope through to the personalized brand to explore and research, to brand image design puts forward some advice on the current market. Key words: brand image;Personalized;design 目 录 TOC \o 1-3 \h \u 20415 摘 要………………………………………………………………………………… 1 31768 Abstract……………………………………………………………………………… 1 11761 引 言………………………………………………………………………………… 3 2339 第一章 品牌个性化设计的概述…………………………………………………… 4 9481 1.1 品牌个性化的概念……………………………………………………… 4 2517 1.2 品牌个性理论的提出……………………………………………………… 4 12074 1.3 品牌个性的内涵…………………………………………………………… 5 3188 1.3.1 个性与品牌个性………………………………………………… 5 29542 1.3.2. 品牌个性与品牌形象…………………………………………… 5 19977 1.3.3 品牌个性与品牌定位……………………………………………… 6 11236 第二章 展现品牌个性要素分析…………………………………………………… 6 13431 2.1 与品牌商品直接相关的要素……………………………………………… 6 12804 2.1.1 商品特征…………………………………………………………… 6 14974 2.1.2 包装设计…………………………………………………………… 6 2268 2.1.3