冠状病毒和体育运动：对球迷和赞助的影 响.docxVIP

Contents 1 Introduction 2 Using Digital Channels to Engage Fans 6 The Evolving Sponsorship Landscape 9 Adjusting Live Event Strategy 12 Economic Impact on Fans 15 Key Takeaways 16 How Can Euromonitor International Help? Introduction The Coronavirus (COVID-19) pandemic has brought widespread disruption to the sports industry, creating an unprecedented series of challenges for stakeholders globally. Sports properties (i.e. athletes, teams, events and competitions) consist of three core revenue streams; live events or ‘matchday’, sponsorships and broadcasting. These industry foundati