网络营销 策划书例文.pdfVIP

某金银公司网络营销策划书 （仅供学习者做思路参考） 策划人： 年 月 日 目 录 一、前言··········································································································2 （一）本案策划目的·····················································································2 （二）整体计划概念·····················································································2 二、网络营销环境分析························································································2 （一）市场环境分析·····················································································2 （二）企业形象分析·····················································································2 （三）产品分析···························································································3 （四）竞争分析···························································································3 （五）消费者分析························································································4 三、SWOT 分析··································································································4 四、网络营销方案······························································································5 （一）营销目标和战略重点············································································5 （二）产品和价格策略··················································································5 （三）渠道和促销策略··················································································5 1、门户网站的建立················································································5 2、网站推广方案···················································································7 （四）客户关系管理策略·············································································10 五、实施计划···································