食堂营销策划方案（一）.pptxVIP

学 海 无 涯 食堂营销策划方案 学校：XXXXXXXXXXXXXXXX 专 业 ： XXXXXXXXXXX 班级：XXXXXXXXXXXXXXXX姓 名 ： XXXX 学 号 ： XX 目录一、市场分析.............................................................................11、目标市场.........................................................................................................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素.........................................................................................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素.........................................................................................................2三、竞争对手分析.....................................................................21、快餐店.............................................................................................................22、校外的小吃.....................................................................................................2四、营销环境分析——SWTO 分析.........................................2学 海 无 涯 1、优势.................................................................................................................22、劣势.................................................................................................................33、机会.................................................................................................................34、威胁.................................................................................................................3五、营销策略.............................................................................31、产品方面.........................................................................................................32、价格方面..........................