国际市场营销课件英文版chapter2补充.pdfVIP

The Global EconomicThe Global Economic FinancialFinancialFinancialFinancial EnvironmentEnvironmentEnvironmentEnvironment Global Marketing THETHETHETHE ECONOMICECONOMICECONOMICECONOMIC ENVIRONMENTENVIRONMENTENVIRONMENTENVIRONMENT Overview Local, regional, and global economic environmentsenvironments influenceinfluence marketingmarketing mixmix decisions. EconomicEconomicEconomicEconomic IntegrationIntegrationIntegrationIntegration EconomicEconomicEconomicEconomic UnionUnionUnionUnion Common MarketCommon Market Customs UnionCustoms Union FreeFree TradeTrade AreaArea Common ExternalCommon External Trade PolicyTrade Policy Factor MobilityFactor Mobility Harmonization ofHarmonization of EconomicEconomicEconomicEconomic PoliciesPoliciesPoliciesPolicies RegionalRegionalRegionalRegional EconomicEconomicEconomicEconomic IntegrationIntegrationIntegrationIntegration LevelsLevels ofof economiceconomic integrationintegration – Free Trade Area  Goods and services are freely trades among all members. Each country maintains its own trade bbarriiers viis-àà-viis nonmembbers. – Customs Union  Members establish a common trade policy with respect to nonmembers. RegionalRegionalRegionalRegional EconomicEconomicEconomicEconomic IntegrationIntegrationIntegra