2020年数字健康消费者调查：领导者如何使最近的数字健康持续增长.pptxVIP

Executive summaryHow can recent gains in digital healthcare be made permanent?As in-person care resumes, providers, payers and consumers can seize the opportunity to maintain the momentum created by forced adoption and address the pre-crisis issues that have previously inhibited digital health adoption.For instance, working to increase trust in virtual services as they incorporate new tools into their business and care models, addressing security and privacy concerns—which are especially important as non-medical players assume bigger roles in healthcare—and increasing access to technology for all consumers.Our analysis focused on consumer behaviors regarding:Virtual healthcareincludes services and support needed for wellness, diagnosis and treatment;care is available regardless of a patient’s location. The provider and patient are in different locations, with support and care provided through video, mobile device apps, secure email, text/SMS messaging or online social platforms.Digital healthcareincludes tools and technologies such as electronic health/medical records,mobile solutions, wearables that track fitness, lifestyle and vital signs, smart scales and chatbots.The global pandemic greatly accelerated the adoption of digital healthcare—but will it persist? The Accenture 2020 digital health consumer research showed the rapid rise of digital health had stalled. Now, COVID-19 may serve to resume the growth.With most in-person care visits on hold, use of virtual care services exploded during the crisis. Nearly overnight, digital healthcare was infused into the clinical workday as patients and providers alike were forced to become fast adopters.While digital healthcare has accelerated, we found that the themes of our 2020 research still ring true: consumers are interested in virtual services, but a cumbersome digital experience turns them off. Concerns over privacy, security and trust remain, along with difficulty integrating new tools and