安达信咨询方法与工具资料库ACTDICT.DOCVIP

1. Understanding Markets and Customers Characterize Market Identify characteristics of the market in order to establish a marketing strategy. Define Business Process Perform a detailed analysis of a business process using an analytical tool or method. The analysis may identify and quantify parameters of interest in the process so that an improvement or the impact of change may be identified. Determine Sociocultural Values Monitor social and cultural value indicators to determine what values exist and their impact on the company. Establish Target Market Determine which market would be the best to sell a particular product or service to. Monitor Competitor Strategy Analyze a competitors performance by evaluating what they have achieved or failed to achieve and the methods used. This information may be compared with that of Telecom to establish performance benchmarks. Research Customer Consumption Identify a customers past use of Telecom and related products and services.  2. Develop Vision and Strategy Define Organization Structure Determine the structure and reporting relationships between organizational units to manage the company and fulfill strategic objectives. Monitor Strategic Plan Monitor a strategic plan. Estimate the proportion of the work required by the plan that has been completed, and take appropriate action to ensure the achievement of the goals in the plan.  3. Design Products and Services Define Operating Instructions Define operating instructions for the use of a Telecom product or service; e.g., define the service instructions given in a telephone directory or define the content of a recorded announcement to be used in the provision of services by a telephone exchange. Define Product or Service Define the characteristics of a new product or service that is to meet the requirements of an identified market opportunity. Evaluate Product/Service Functionality Determine the potential functions of a product or service and how it operates. Launch Prod