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Tool Definition Sheet Tool Name: (35 characters, mixed case) Customer Interview Guide Original Author: Revenue Enhancement Core Team Methodologies Used In: Revenue Enhancement Diagnostic Note: if the section titled Generic Information has already been completed, you do not have to make any changes to it. Only enter information related to your methodology in the section titled Methodology-Specific Information. Generic Information What do I use this tool for? (Provide a 1-3 paragraphs.) Use this tool as a guide to ask questions and a place to take notes during the interview. There are key topics provided by this guide to help facilitate the customer interviews. Given that the objective of the customer interview is to identify new Business Issues and validate Opportunity Hypotheses, the focus of the discussion should be on those topics which you believe will achieve the objective. Since each customer’s time is as limited as your own, it is essential that the discussion stays on track. Therefore, the tool is formated by key topics to cover rather than specific questions. The tool should be reviewed with the client and modified to assure that the key elements are addressed Input from interviews should be incorporated to assure that the questions validate key hypotheses that have been uncovered during the initial research process. Each topic has space to take notes. This tool follows the format of the Question Pyramid Revenue Processes. The best use of this tool is not only for taking notes but also for highlighting key observations and Business Issues during the interview and debrief. Once the interview is completed, use this tool to debrief the interview (in the “Debrief and Analysis” section of the tool). Your insight into the observations and issues will be essential to the analysis while it is still fresh. This tool provides a place to capture your thoughts. This tool is a key input to the Analysis Worksheet Why would I use it? (Using a dashed list, compl