Operations Management For Competitive Advantage ninth edition 1 C HASE A QUILANO J ACOBS Operations Management For Competitive Advantage Chapter 5 Product Design Process C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 ninth edition Operations Management Chapter 5 For Competitive Advantage ninth edition 2 Product Design Process Selection- Manufacturing ? Typical Phases of Product Design Development – Concurrent Engineering ? ? Designing for the Customer – QFD ? ? ? ? Design for Manufacturability Types of Processes Process Flow Structures Process Flow Design Global Product Design and Manufacturing C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 Operations Management For Competitive Advantage ninth edition 3 Typical Phases of Product Design Development ? ? ? ? Concept Development Product Planning Product/Process Engineering Pilot Production/Ramp-Up C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 Operations Management For Competitive Advantage ninth edition 4 Concurrent Engineering Defined ? Concurrent engineering can be defined as the simultaneous development of project design functions, with open and interactive communication existing among all team members for the purposes of reducing time to market, decreasing cost, and improving quality and reliability. C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 Operations Management For Competitive Advantage ninth edition 5 Designing for the Customer House of Quality Quality Function Deployment Ideal Customer Product Value Analysis/ Value Engineering C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 Operations Management For Competitive Advantage ninth edition 6 Designing for the Customer: Quality Function Deployment ? Interfunctional teams from marketing, design engineering, and manufacturing Voice of the customer House of Quality C HASE A QUILANO J ACOBS ? The McGraw-Hill Companies, Inc., 2001 ? ? Designing for the Customer: T
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