一种基于二元logit模型的微博搜索结果排序研究方法.pdf 11页

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一种基于二元logit模型的微博搜索结果排序研究方法.pdf

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    中国科技论文在线 Research and Analysis of Method of Ranking Micro-blog Search Results Based on Binary Logistic Model# ** Zhang Jing, Hou Wenjun 5 (Beijing Key Laboratory of Network System and Network Culture,Beijing University of Posts and Telecommunications, Beijing 100876) Abstract: Ranking results in micro-blog search as user’s interests is challenging because of the special form of micro-blog search results. To attempt to solve the problem, in this paper, we summarize the characteristics of micro-blog search results, propose a method using a sort of decision model- binary 10 logistic model, test the confidence level of the model and estimate the weight of the variable in the model collecting the real samples. The result shows the relation between user’s decision and the factors from each individual micro-blog search result as well as the feasibility of ranking using the model. We also analyze the model. Keywords: micro-blog search; binary logistic model; ranking; utility 15 0 Introduction Social search has been the focus of the third-generation search engine and micro-blog search. As a form of social search engine, micro-blog search is considered as the most suitable for the third-generation search engine platform both in the field of research and commercial areas. For 20 now, micro-blog search has played an important role in the local business service and mi

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