创业金融课件3.ppt

创业金融课件3 Why do we need a Business Plan? Business Plan A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish. Dual-Use Document For most new ventures, the business plan is a dual-purpose document used both inside and outside the firm. The Business Plan There are two primary audiences for a firm’s business plan A Firm’s Employees A clearly written business plan helps the employees of a firm operate in sync and move forward in a consistent and purposeful manner. Investors and other external stakeholders A firm’s business plan must make the case that the firm is a good use of an investor’s funds or the attention of others. The Business Plan Structure of the Business Plan To make the best impression a business plan should follow a conventional structure. Although some entrepreneurs want to demonstrate creativity, departing from the basic structure of the conventional business plan is usually a mistake. Typically, investors are busy people and want a plan where they can easily find critical information. The Business Plan Structure of the Business Plan (continued) Software Packages There are many software packages available that employ an interactive, menu-driven approach to assist in the writing of a business plan. Some of these programs are very helpful. However, entrepreneurs should avoid a boilerplate plan that looks as though it came from a “canned” source. Sense of Excitement Along with facts and figures, a business plan needs to project a sense of anticipation and excitement about the possibilities that surround a new venture. The Business Plan Content of the Business Plan The business plan should give clear and concise information on all the important aspects of the proposed venture. It must be long enough to provide sufficient information yet short enough to maintain reader interest. For most plans, 25 to 35 pages is sufficient. Types of Business Plans There are three types of