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Jobs
Nobody else in the computer industry, or any other industry for that matter, could put on a show like Steve Jobs. His product launches, at which he would stand alone on a black stage and conjure up a “ magical or”“ incredible new”electronic
gadget in front of an awed crowd, were the performances of a master showman. All
computers do is fetch and shuffle numbers, he once explained, but do it fast enough
and “ theresults appear to be magic ”He. spent his life packaging that magic into elegantly designed, easy to use products.
He had been among the first, back in the 1970s, to see the potential that lay in the idea of selling computers to ordinary people. In those days of green-on-black displays, when floppy discs were still floppy, the notion that computers might soon become ubiquitous seemed fanciful. But Mr Jobs was one of a handful of pioneers who saw what was coming. Crucially, he also had an unusual knack for looking at computers from the outside, as a user, not just from the inside, as an engineer—something he attributed to the experiences of his wayward youth.
Mr Jobs caught the computing bug while growing up in Silicon Valley. As a teenager in the late 1960s he cold-called his idol, Bill Hewlett, and talked his way into a summer job at Hewlett-Packard. But it was only after dropping out of college, travelling to India, becoming a Buddhist and experimenting with psychedelic drugs
that Mr Jobs returned to California to co-found Apple, in his parents ’ garage, on April
1
Fools ’Day 1976. “ A lot of people in our industry haven ’hadt very diverse
experiences, ” he saidonce. “ So they don ’ t have enough dots to connect, and they en
up with very linear solutions. ” Bill Gates, he suggested, would be “
he had dropped acid once or gone off to an ashram when he was younger ”
Dropping out of his college course and attending calligraphy classes instead had, for example, given Mr Jobs an apparently useless love of typography. But support for a variety of font
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