现代销售学：创造顾客价值(第11版)Manning_11e_05.pptxVIP

;Learning Objectives;Learning Objectives;Making Ethical Decisions;Making Ethical Decisions;Code of the National Association of Sales Professionals;Character Development;Half-Truths Influencing the Erosion of Character;The National Business Ethics Survey;Factors Determining Ethical Behavior of Salespeople;Management as Role Model;Timberland;Company Policies and Practices;Trust and Integrity:The St. Paul;Additional Policy Areas;International Bribery:Where Do You Draw the Line?;Sales Manager as Role Model;Personal Values;When Values Conflict;Selling with Integrity;Laws, Contracts, and Agreeme