3.2 The Nature of 数字时代的商务英语写作.pdf

CultureandLanguage 3.2TheNatureofCulture Hello, everyone! Welcome you back to this course: Intercultural Communication Thisisthesecond section ofChapter 3 Inthissection,we lltalk aboutthenatureofculture ’ Usuallypeopleuse 3 similes(明喻）and2metaphors （暗喻）todescribethenatureofculture  ①cultureislikeaniceberg冰川  ②cultureislikean onion  cultureisour software软件  cultureislikethewater a fish swimsin  cultureisthegrammar ofourbehavior Why do we say culture is like an iceberg now ， look atthispicture,canyou findthoseabovethe sealevel? Yes, you re right! Food, Dress, Music, visual arts, drama, crafts, ’ dance,literature,language,celebrationsandgames What arethosebelowthe sealevel? Courtesy, contextual conversational patterns, concept of time, personal space, rules of conduct facial expressions, nonverbal communication, body language, touching, eye contact and notions of leadership. In short, culture is like an iceberg, it is very beautiful but very dangerous. From the picture we can see that the majority of culture is below the surface, and only some of it is visible which makes our study ofculturedifficult. For example,intermsofbusinessculture,what canwe seeabovethe sealevel ? “ ” Yes, it is environment, behaviors, ethnic, language, nonverbal and religion. Thenwhat arebelowthe sealevel ? “ ” There are norms, rules, perceptions, stereotypes, networks, business philosophy,subculturesand subgroups,andvalues. In order totruly understand a culture,wemust explorethebehaviors belowthe sealevel . “ ” Then our question is how to building successful business relationshipswhen culturaldifferencesexist? Thecommon elementsoftrust,sincerity,andintegrity arenecessary