婚庆糖果包装设计研究.pdfVIP

摘 要 摘 要 婚礼，是华夏优秀传统文化的重要组成部分，而婚庆糖果则是中国婚俗文化中 不可或缺的一部分。随着商品经济的发展，婚庆糖果作为婚庆文化中重要的载体， 人们对其和包装设计的要求也越来越高了，但现今的市场中存在大量相似且落伍的 设计，包装视觉的 “借鉴”和 “凑集”现象，已经成为了婚庆糖果包装设计的主要 问题，显然现阶段婚庆糖果包装设计已不再能满足国内婚庆这个巨大的潜在市场。 本文将对婚庆糖果包装设计进行深入细致的研究，首先了解婚庆糖果包装在婚 庆市场的趋势及现状，寻找关于婚庆糖果包装在婚庆市场中存在的问题，针对存在 的问题再思考再设计，其次，在中国传统婚俗文化的基础上进行创新，与时代特色 相结合并取其精华去其糟泊，创作出具有时代特色多元化、时尚化和个性化的婚庆 糖果包装设计。同时，应用部分将从品牌的方向进行研究与实践，结合作者的尝试 与理解，将主要的视觉插画图形生动、形象地融入到婚庆糖果包装设计中，并遵循 以人为本的设计特色，进而转变传统陈旧的设计理念，创新包装材料、结构与色彩， 设计出更加新型独特的婚庆糖果包装。 关键词 婚庆；婚庆糖果；包装设计；糖果品牌；时代特色 I Abstract Abstract Wedding is an important part of Chinese excellent traditional culture, while wedding candy is an indispensable part of Chinese wedding custom culture.Under the background of the development of commodity economy, wedding candy, as an important carrier of wedding culture,people have higher and higher requirements for it and packaging design. However, there are a lot of similar and outdated packaging in the market today. The drawing and collecting ofpackaging graphicshave become the status quo of wedding candy packaging design at this stage.The piecing together and piling up ofpackaging graphicscan nolonger meetthehugepotentialmarket ofdomesticwedding. This article will conduct in-depth and detailed research on wedding candy packaging design. Firstly, it will understand the trend and current situation of wedding candy packaging in the wedding market, find out the problems existing in wedding candy packaging in the wedding market and reconsider and redesign. Secondly, it will innovate on thebasisoftraditional Chinesewedding customsculture,combinethe characteristicsof the times, seek common ground while reserving differences, and create diversified, fashionable and personalized wedding candy packaging design with the cha