情感化设计张秀海.docxVIP

情感化设计 【摘要】人们要认知商品包装的情感化设计，须从认知心 理学的角度 去分析，一般有三个层次：本能水平、行为水平、反思水平。本文重点论 述了情感在设计中所处的重要地位及其发挥的作用，研究探讨如何将情感 效果融入商品包装的设计中。 【关键词】商品包装包装设计情感化认知心理学 【abstract 】people to cognitive commodity packaging emotion design, from the point of view of the cognitive psychology should be to analysis, usually has three levels: instinct level, behavior level, reflection level. This paper mainly discusses the design of the emotion in the important role and play in the process, and discusses how to research into the effect will be emotional commodity packaging design. 【key words ] goods packaging packaging design emo