商务英语 品牌效应 logo trademark.pptVIP

Trademark Module 5 Trade mark Highlight information 2 Situational practice 3 4 5 Warming up 1 Business English Assignment Business talk Objectives Students are supposed to achieve follows after this class Find out trade mark for different product in daily life Know related expressions for trademark Understand the trademark by composition Talk about trademark business Warming up Task 1: Is there any trademark that you are familiar with from the video? Try to pick it out! 一个五岁小孩眼中的商标世界_标清.flv Fresh impression on trademark (A 5-year-old girl) Task 2: What is the trade mark composed of ? Watch the following video and try to finish the according tasks: Composition of trademark Word or letter group （字母组合） A word or other groupings of letters is the most common type of trademark. Composition of trademark (2) Logo: (徽标） A logo can be described as a design which becomes a mark when used in close association with the goods or services being marketed Composition of trademark (3) Combination of letters and design (图标与字母组合） John Deere Gator约翰·迪尔铲草机（lawn mower) Composition of trademark (4) Color trademark （颜色商标） Composition of trademark (5) Slogan trademark （口号商标） A trademark could be letters and words, logos, pictures or drawings, combination of letters and a design, slogan, colors, sounds, scents, product shapes, etc. Composition of trademark Highlight Information 1.Distinguish (from): 区分 2.Legal term :法律概念 3.Stand for :代表 4.Business concept :经营理念 Trade mark can show the business concept of one company. 5. Intellectual property right 知识产权 6.Implantation of trademark 商标植入 7.Registered trademark 注册商标 8. Industrial and commercial bureau 工商局 9. Attach great importance to quality and reputation 讲究信誉 10.Trademark can help us to … Take out the trademark you drew just now, and Work in pairs to talk about trademark . Follow the flow chart as shown below. 1 I am familiar with the trade mark of ….. _____ _