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Business Negotiation Skills in English
(商务英语谈判技巧)
Phases of Negotiation
According to Robert Maddux, author of Successful Negotiation , negotiation is
the process we use to satisfy our needs when someone else controls what we want.
In business negotiations, the two parties endeavor to obtain their business goals
through bargaining with their counterparts. Business negotiations are conducted in
the following four phases: the preparation phase, opening phase, bargaining phase
and closing phase.
Preparation phase
1. Choosing your team
The negotiation team should include members in the following areas:
? Commercial: responsible for the negotiation on price, delivery terms, and
commercial policy of risk taking.
? Technical: responsible for specifications, programs, and methods of work.
? Financial: terms of payment, credit insurance and financial guarantees.
? Legal: contract documents, terms and conditions of contract, insurance and
legal interpretation.
? Interpreter: familiar with the foreign language needed as well as the
,.
negotiation-related knowledge, and having certain communication skills.
The most important role in the team is the chief negotiator (CN), who is
supposed to possess the following qualities: sociability, shrewdness, adaptability,
patience, endurance. Other than that, extensive knowledge, clear oral expression as
well as st
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