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- 2020-11-18 发布于江西
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牛津高中英语模块?4?课文翻译
Unit?1 ReadingAdvertisements
Nowadays,?we?can?find?advertisements?almost?wherever?we?go.?We?are?so?used?to?them?that?we
often?do?not?even?realize?how?many?we?see?and?hear?in?a?day.?I?did?some?research?on
advertisements,?and?have?some?very?important?information?to?share?with?you.
如今,无论我们走到哪里,几乎都可以看见广告。我们已经对广告习以为常,甚至常常都意
识不到在一天中看见或听见多少广告。我对广告进行了一些研究,有一些非常重要的信息要
与你分享。
What?is?an?advertisement?
什么是广告?
An?advertisement?uses?words?and?pictures?to?persuade?people?to?buy?a?product?or?a?service,?or?to
believe?in?an?idea.?Newspapers,?magazines,?the?Internet,?radio?and?television?are?the?most?common
places?to?find?them.?There?are?two?main?types?of?advertisements---commercial?advertisements?and
public?service?advertisements?(PSAs).?A?commercial?advertisement?is?one?which?someone?has
paid?for?to?advertise?a?product?or?service.?PSAs?are?often?run?for?free,?and?are?meant?to?educate
people?about?health,?safety,?or?any?other?problem?that?affects?public?welfare.
广告使用文字、图片来说服人们购买一种产品或服务,或者接受某种观念。报纸、杂志、
互联网、广播和电视是最常见到广告的地方。广告有两种主要的形式——商业广告和公益广
告(简称?PSAs)。商业广告是为了推销某种产品或服务而花钱做的广告。公益广告往往是免
费投放的,旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。
Does?an?advertisement?tell?people?the?complete?truth?
广告告诉人们全部实情了吗?
There?are?laws?toprotect?people?from?advertisements?that?cheat?people.?However,?we?still?must?be
aware?of?the?skilful?methods?used?in?ads?to?try?and?sell?us?things.?Even?if?an?ad?does?not?lie,?it?does
not?mean?it?is?altogether?innocent.?One?toothpaste?ad?declares,?‘Bright -Teeth?fights?bad?breath!’
This?statement?tries?to?fool?you?into?assuming?that?the?toothpaste?cures?bad?breath,?yet?it?does?not
say?that!?All?it?says?is?that?it?fights?it,?and?that?is?not?the?same?thing?at?all.?One?grocery?tells
customers,?‘You?are?proud?of?your?cooking,?so?shouldn’t?you?buy?the?very?freshest?food?’?This?ad
is?very?clever,?because?it?tells?customers?they?are?good?cooks.?However,?it?never?says?that?this
grocery?has?the?freshest?food!?The?grocery?just?hopes?that?when?you?read?the?ad,?you?will?feel
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