最新牛津高中英语模块4课文翻译.docxVIP

精品文档 牛津高中英语模块?4?课文翻译 Unit?1 ReadingAdvertisements Nowadays,?we?can?find?advertisements?almost?wherever?we?go.?We?are?so?used?to?them?that?we often?do?not?even?realize?how?many?we?see?and?hear?in?a?day.?I?did?some?research?on advertisements,?and?have?some?very?important?information?to?share?with?you. 如今，无论我们走到哪里，几乎都可以看见广告。我们已经对广告习以为常，甚至常常都意 识不到在一天中看见或听见多少广告。我对广告进行了一些研究，有一些非常重要的信息要 与你分享。 What?is?an?advertisement? 什么是广告? An?advertisement?uses?words?and?pictures?to?persuade?people?to?buy?a?product?or?a?service,?or?to believe?in?an?idea.?Newspapers,?magazines,?the?Internet,?radio?and?television?are?the?most?common places?to?find?them.?There?are?two?main?types?of?advertisements---commercial?advertisements?and public?service?advertisements?(PSAs).?A?commercial?advertisement?is?one?which?someone?has paid?for?to?advertise?a?product?or?service.?PSAs?are?often?run?for?free,?and?are?meant?to?educate people?about?health,?safety,?or?any?other?problem?that?affects?public?welfare. 广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。报纸、杂志、 互联网、广播和电视是最常见到广告的地方。广告有两种主要的形式——商业广告和公益广 告(简称?PSAs)。商业广告是为了推销某种产品或服务而花钱做的广告。公益广告往往是免 费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。 Does?an?advertisement?tell?people?the?complete?truth? 广告告诉人们全部实情了吗? There?are?laws?toprotect?people?from?advertisements?that?cheat?people.?However,?we?still?must?be aware?of?the?skilful?methods?used?in?ads?to?try?and?sell?us?things.?Even?if?an?ad?does?not?lie,?it?does not?mean?it?is?altogether?innocent.?One?toothpaste?ad?declares,?‘Bright -Teeth?fights?bad?breath!’ This?statement?tries?to?fool?you?into?assuming?that?the?toothpaste?cures?bad?breath,?yet?it?does?not say?that!?All?it?says?is?that?it?fights?it,?and?that?is?not?the?same?thing?at?all.?One?grocery?tells customers,?‘You?are?proud?of?your?cooking,?so?shouldn’t?you?buy?the?very?freshest?food?’?This?ad is?very?clever,?because?it?tells?customers?they?are?good?cooks.?However,?it?never?says?that?this grocery?has?the?freshest?food!?The?grocery?just?hopes?that?when?you?read?the?ad,?you?will?feel