山西怀仁特产“宋氏糖干炉”品牌形象设计.pdfVIP

摘要 摘 要 山西怀仁特产“宋氏糖干炉”起源于宋代，兴盛于清朝。宋氏糖干炉承载着怀仁悠久 的历史文化，产品不仅体现了怀仁当地的风土人情，工艺水平和经济文化特点，还深刻反 映了怀仁古朴、精致、宽容、厚重的城市个性。地方特产代表着一处地域的个体形象，宋 氏糖干炉非常适合打造成怀仁的一张名片。 本文首先通过实地考察和文献研究等方法挖掘怀仁地域文化，为地域性特产的研究提 供可视化的视觉元素。其次是分析了国内优秀的地域文化与品牌结合的案例，学习和了解 特产品牌形象的设计方法。然后对比分析宋氏糖干炉目前的发展现状和品牌形象设计存在 的问题，寻找解决方案，确定宋氏糖干炉的品牌形象设计思路，进行品牌形象设计实践。 笔者希望打造具有地域特色的品牌，提升宋氏糖干炉的知名度、美誉度以及消费者对品牌 的忠诚度，并且进一步挖掘宋氏糖干炉品牌的文化价值，同时为晋北特色产品的地域性品 牌设计研究提供探索和实验。 宋氏糖干炉 ，地方特产，品牌设计 关键词：“ ” I Abstract Abstract Shanxi Huairens specialty “Song style Tangganlu ” originated in the Song Dynasty and flourished in the Qing Dynasty. Song style Tangganlu carries Huairens long history and culture. Theproducts not onlyreflect Huairens local customs, craftsmanship and economic and cultural characteristics, but also deeply reflect Huairens simple, exquisite, tolerant and heavy urban personality. Local specialties represent the image of an individual in a region. The Songs sugar stoveisverysuitableformakingabusinesscardforHuairen. This article screens Huairens regional culture through field investigations and literature studies, and then elaborate to provide visual elements for the study of regional specialties. The second is to analyze the case of domestic excellent regional culture and brand combination, to learn and understand the design method of special product brand image. Then compare and analyze the current development status of Song style Tangganlu and the problems in brand image design, find solutions, determine the brand image design ideas of Songs dry sugar furnace, and practice brand image design. The author hopes to build a brand with regional characteristics, enhance the social recognition and cultural value of the Songs sugar stove, and at the