微观经济学教学课件：Ch13A-Monopolistic Competition.pptVIP

After studying this chapter you will be able to Define and identify monopolistic competition Explain how output and price are determined in a monopolistically competitive industry Explain why advertising costs are high in a monopolistically competitive industry PC War Games Globalization brings enormous diversity in products and thousands of firms seek to make their own product special and different from the rest of the pack. Dell, Hewlett-Packard, Lenovo, Acer, and Toshiba accounted for one half of the global market of $60 million PCs in 2006. Firms in these markets are neither price takers