《hnd国际营销导论》.docx

Introduction The report is analysis some information about the PK Electrics. The PK Electrics was established in 1987 in Ningbo, Zhejiang province, China. And PK Electrics was a national supplier of a wide range of electrical supplies. And increased their sales volume. Distributed using specialist retailers, department stores and outlets. Or has used price-based promotions and set up a good image for quality and service. PK Electrics has a young dynamic team of managers, and with rising economic growth. But over the last two years. The rate of growth decreasewith sales. So, the PK Electrics will into the international market and broaden new market. Improve their growth and business performance. Reason that PK Electrics Less competition In the international markets, PK Electrics faces to less competition (PPT P6). Therefore, PK Electrics obtain and expand the new market in the international markets. And increase their sales. In the China market, more and more companies into the electrical market, the electrical market is competitive and PK Electrics face to more trouble in it. The sales of PK Electrics began to decrease. No prospects in domestic market No prospects for significant growth in domestic market (PPT P6). In the PK Electrics, over the last two years, the rate of growth has decreasewith sales rising 5% and profits by 2% last year. An opportunity for PK Electrics It is an opportunity for PK Electrics to extend the life cycle of its products (PPT P6). The PK Electrics expand the new market in the international markets. And China joining the World Trade Organization in December 2001. This is a great opportunity about PK Electrics into the international market. Sources of information that PK Electrics Primary data- Questionnaire Questionnaire is use formal system of questions record the investigation content (). Though the questionnaire, PK Electrics obtain the information of the customers in abroad. The time and expensesare saving, and the labor power saving i