清华大学人力资源管理教学讲义(人力资源管理与企业战略)[宣贯].pptVIP

LEADERSHIP IN OUR BRANDS We will achieve brand superiority by: Delivering the best products in the marketplace: The highest quality The best tasting The most consistent Communicating these benefits in a high-impact, persuasive and consistent manner LEADERSHIP IN MARKETING We will build on our brand platforms by: Creating new brand, channel, and package segments that build the business: Faster off the mark Better ideas Quicker to create and take advantage of opportunities The 5-P Model: A statement of the culture at PCI LEADERSHIP IN OPERATIONS We will build excellence in our own and bottler op