“互联网+”背景下邢台市旅游地形象定位与重构.docVIP

155875 旅游管理论文“互联网+”背景下邢台市旅游地形象定位与重构 　　 　　【Abstract】Based on the research of traditional tourism image， the paper mainly studies the content and data of internet communication， and finds out the problems in the process of communication in Xingtai， such as insufficient attention， lack of innovation and poor effect， puts forward the key tourism image positioning and slogan design of city， and suggests the corresponding strategies for the reconstruction of Xingtai tourism image from the aspects of urban environmental governance and urban image building. 　　【Keywords】 internet +； Xingtai； tourism