实践教学资源库 高级职业英语第二册 高级职业英语第二册读写课件 UNIT4.pptVIP

Career Skill Description ? In this unit you will learn: about the ways to find new customers and business partners; to keep track of customers; to write a business liaison letter. Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do In-class Activities Section 3 Things to Write Section 4 After-class Activities: More Things to Do Section 1 Section 1 Before-class Activities: Getting Things Ready Unit 4 Establishing Business Relations group opportunities internet relationships long lasting Section 1 Unit 4 Establishing Business Relations Section 2 In-class Activities: Things to do Section 2 Unit 4 Establishing Business Relations 1 2 3 4 5 6 7 8 9 10 exposition customer potential advertise approach promotion keep track of take advantage of company leaflet trade fair translation task1 Related information task2 task3 task4 task5 task6 1. What do you need to do when you start your business?2. What can you do to find new customers and business partners?3. Have you ever used the internet to get some product information you need? If yes, can you tell something about your experience? Building Business Relationships When you start your own business, one important thing is to build business relationships. You will have to find new customers and business partners. There are several ways you can try. 1. General comprehensive searching By comprehensive searching, we mean you can try searching for new customers and partners by reaching every possible organizational group, family, or community. You can try reaching them through e-mails, paying them a visit in person, posting business cards or company leaflets. 2. Advertising approach By advertising approach, we mean you can try reaching your target customers by making Section 2 Unit 4 Establishing Business Relations 1 2 3 advertisements. You can make advertisements in newspapers, on the internet, or through promotion activities