2016学年国际商务商务英语考卷(附答案).doc

某某大学 2015— 2016 学年第二学期期末考试试卷 试卷名称： 商务英语 题号 一 二 三 四 五 六 七 八 总分 复核 得分 得分 I. Business Knowledge: Choose the right answer according to what you have learned in the units. Write your choices on the Answer Sheet.(10’) 1. Which of the following are the two major methods of ads? 号 A. Ads in the press and on TV. B. Broadcasting and Internet. C. Sponsoring popular events and D. Sending leaflets and telephoning people at 学 名 姓 级 班 . 级 年 . 业 专  putting posters. home. 2. Which is NOT one of the main forms of business organizations? A. Partnership B. Sole Proprietorship C. Corporations D. Joint stock company 3. What is the meaning of Marketing? A. To attract consumers ’ attention. B. To make companies more famous. C. The set of activities undertaken to stimulate satisfactory exchanges of goods and services, D. To inform consumers about their products or services. 4. Which of the following terms requires the seller to pay for the insurance? A. CFR B. FAS C. FOB D. CIP 5. The four major elements of marketing mix include product, price, place and . A. promotion B. people C. producers D. public 6. That group of present and potential customers that a firm aims to please with its goods and services. That is . A. customers B. target market C. company D. organization Which of the following terms requires the seller to pay for the costs if customers formalities in the exporting country? A. FAC B. EXW C. FAS D. Ex-factory 8. Which of the following is the meaning of monetary policy? A. The policy to concern whether the government spending increase or not. B. A law or rule governing the internal affairs of an organization. C. A document issued by the company. D. Government policy to control the size of the nation’s money supply. 9. Under which term does the seller have no obligation to contract for carriage? A. DEQ B. FAC C. CIF D. CIP 10. The definition of barter is A. To gain the good will of the public. B. To sell its products or services more easily. C. A system where goods are exchang