腾讯的运营管理.docx

Operation Management Tencent Inc. QQ Instant Messenger [Introduction] The Tencent Company was established in Nov, 1998. It has one of the largest and most used services of Internet portal in China. In its tenth anniversary, their operation idea is users first, and it has been able to keep up stable and fast speed grown. In June, 2004, Tencent ’ s Hong Kong Stock Exchange main board went community. Use Internet-related technologies for improve people life is Tencent ’mission. Tencent ’sQQ is instant Messenger, and it developed intensely influenced the way tens of millions of users contact with another. QQ provide ease of communication platform, in people ’lives to practice the various life functions, social service and business applications.QQ is changing people s life’and expanding using the Internet at an unparalleled speed. Now, the “ one-stop online life service Tencent”is’soperation strategic target. It has Internet platforms QQ, QQ.com, PaiP and QQ Games, these four parts together built up largest Internet community in China. At meet the needs of people ’ s information-sharing and connection services aspect. Tencent has QQ.com, QQ Mail, QQ Instant Messenger and search engine of SOSO. At users linked up with other features, has chat rooms, forums and QQ Groups, and Tencent ’ s Qzone was largest personal online space in China. At personal and leisure of users ’ aspect, Tencent has very successful virtual products, such as QQ pet, QQ show, QQ Game and QQ Live/Music/Radio. At the same time, it gives more value-added wireless services to mobile phone users. At exchange between users aspect, PaiP is a C2C online shopping platform, it is flawlessly integrates into other society platforms. Due to Sep 30th, 2009, has 1.057 billion people registered QQ Instant Messenger, and it has 484.9 million people is Active users, has 75.5 million people is concurrent users. On the 4/24/20201 / 11 Operation Management other hand, QQ Games platform has concurrent users reached