论电影音乐的商业价值(2).pdfVIP

论电影音乐的商业价值 摘 要： 电影是由诸多要素构成的统一整体，电影音乐在这个整体中占有重要地位，它能对电影做出很好的解 释，为影片配备一首合适的电影音乐，对影片效果的衬托非常重要。为了将电影的内容做出更好的诠 释，那些经典的影片通常需要配备较多的背景音乐。 通常被称为电影歌曲一般是指在电影中使用的歌曲，随着文化产业的兴起，电影业的发展也逐渐获得更 多的利润已经成为电影业的强大动力前进。作为整部影片的一部分。电影歌曲工业化是不断做大做强， 取得了良好的成绩也创造了有利的机会，为电影歌曲利润的发展。 随着音乐文化艺术的不断发展，其商业价值必然会有所体现，因为它在满足人们对文化消费的心理需求的 过程中，转换为交换价值，在经过一些艺术加工后逐渐投放市场。国家对文化产业的扶持，以及关于广义文化 的虚拟经济理论，对音乐文化产业的发展作出了很好的技术和理论支持。为了让音乐文化产业的发展少走弯 路，音乐文化必须要重视其审美标准，在市场运作方面，政府要不断完善知识产权保护机制，在市场营销方 面，企业要不断创新经营模式，只有这样，音乐文化产业的发展才能健康成长，获得广阔的市场前景。本文正 是基于当前音乐文化产业的发展，来研究电影音乐的商业价值。 关键词：音乐文化艺术；价值；商业；体现 Abstract ： Commonly referred to as film songs generally refers to the songs used in the film, with the rise of cultural industries, the development of the film industry is also gradually get more profit has become a powerful driving force of the film industry forward. As part of the whole movie. Film Song industrialization is constantly bigger and stronger, achieved good results also create favorable opportunities for the development of the film profit songs. The commercial value of music culture and art implementation is inevitable to meet the psychological needs of people virtu- al values into exchange value, and enter the market after the operation. National policy to support the cultural industry has gained generalized virtual economic theory was the industrialization of music culture and art provides a solid theo- retical interpretation. As long as the premise of upholding the aesthetic standards, establish and improve the protection of intellectual property and copyright as the core of the market mechanism, innovative business marketing model, musi- cal arts and culture industry will definitely growing, their economic outlook is unlimited. In this paper, to discuss the film music business value. The music has a long history of culture and art, in the history of five thousand years of Chinese civilization has always occupied an important place on the