Gap¸Crusae against sweatshps服装行业案例分析.pdf

Gap Inc.’s Crusade against Sweatshops Case Study Reference No. CSR0024B This case was written by Bharathi S Gopal, ICFAI Business School Research Centre, Bangalore. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. This case was compiled from published sources. © 2006, ICFAI Business School Case Development Centre No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of ICFAI Business School Case Development Centre. Related Products Availability Teaching Note Structured Assignment Distributed and Printed by Phone : 91(40)- 91 IBSCDC, India Fax : 91(40) E-mail : info@ All rights reserved 1 Gap Inc.’s Crusade against Sweatshops ‘When the protests and campaigns first started 10 years ago, the companies were really bullish– they either completely denied there was a problem or adopted a ‘so what?’ attitude. The real change we have seen in the last year or so is that they are putting their heads up to it and admittin