China´s me generatin服装行业案例分析.pdf

China’s ‘Me’ Generation: Implications for Business Y P n O o i C t c China’s ‘Me’ Generation: Implications for N u d O o Business r I T p C e R E r Case Study Reference No. MKS0037 P o S F t This case was written by Kalyani Vemuri, under the direction of T Phani Madhav, N o I ICFAI Business School Case Development Centre. It is intended to be used as the N basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. This case was compiled from published sources. © 2004, ICFAI Business School Case Development Centre No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner. Y P n O o i C t c N u d O o I r T p