Aias in China服装行业案例分析.pdf

Adidas in China: Jockeying for Supremacy Case Study Reference No. COM0078A This case was written by Ruchi Mankad under the direction of Dr. A.V Vedpuriswar, ICFAI Business School Research Centre, Ahmedabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. This case was compiled from published sources. © 2005, ICFAI Business School Case Development Centre No part of this publication may be copied, reproduced or distributed, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or medium – electronic, mechanical, photocopying, recording, or otherwise – without the permission of ICFAI Business School Case Development Centre. Related Products Availability Teaching Note Structured Assignment Distributed and Printed by Phone : 91(40)- 91 IBS-CDC, India Fax : 91(40) E-mail : info@ All rights reserved 1 Adidas in China: Jockeying for Supremacy “Impossible Is Nothing” - Adidas “Just Do It” - Nike “Anything Is Possible” - Li-Ning In 20