SEO基础知识-英文版.docVIP

Is Top Search EngineResult Page Ranking Enough?By Fred Black (c) 2007 ? Youve worked hard at SEO. Your site has been creeping up page by page and you finally get your site on the first page of Google for your targeted keyword phrase. But youre disappointed with the sparse amount of traffíc youre receiving What should you do now? Here are some terms you must know to talk about search engine placement: SEO = Search Engine Optimization is the science and art of getting a web page to rank well in the SERPs for a particular Keyword. ? SERP = Search Engine Results Pages are the pages that a search engine returns when someone searches for something. You want your web page to be at the top of the results vs. on the 100th page. If not, no one will ever find you. Keyword = the words or phrase that you want your site to rank well for when people search for something. For example, if youre selling brick zippers, then your keyword phrase would probably be brick zippers. Maybe you read my first paragraph and wondered how can that happen? Everyone usually assumes that a web page on the first page of results gets massive amounts of traffíc. But thats not always the case. Below Ive listed some of the reasons you may not receive the traffíc you counted on: 1) Your web page title and/or description are not humanly readable and appealing. Perhaps you strung some words together just to rank well with the search engines, but to a human it just does not read well and therefore does not cause them to click on the link to your site. Remember that a person reading your web page is the end result youre wanting. Make your web page titles and descriptions a call to action so that you will motivate people to click, click, and click. 2) Your site is listed at or near the bottom of the first page of search results vs. the top of the first page of search results. The first site on the first page receives an order of magnitude more clicks than the last site on the first page. The closer