论民生新闻主持人的舆论引导作用.pdfVIP

论民生新闻主持人的舆论引导作用 摘 要 近年来，民生新闻在我国电视新闻节目中大行其道，众多个性鲜明的民生新闻主持 人凭借着亲切的形象，口语的表达，贴近人心的点评获得观众的喜爱。由于民生新闻关 注民生，报道现实，因此主持人在主持和点评过程中，往往会对一些社会现象和民生情 况进行点评，而这些语言和观点通过大众媒体传递给更多的普通大众，民生新闻主持人 渐渐成为成为社会舆论的引导者。但是，由于主持人素质良莠不齐，很多主持人在发表 观点和点评时缺乏充分的思考，对于社会舆论的健康发展起到了反作用。因此，本文通 过分析民生新闻主持人的自身定位，分析其舆论引导作用的及错误的舆论引导行为，最 后提出加强民生新闻主持人的舆论引导作用的建议，以期更好的发挥其舆论引导作用。 关键词：民生新闻；主持人；舆论引导， Onpeopleslivelihoodnewsanchorrolein guidingpublicopinion Author: Tutor: ABSTRACT In recent years, peoples livelihood news in our popular television news programs, the livelihood of many distinctive by virtue of the intimate news anchors image, oral expression, close to the heart of the review to obtain the audience. Due to peoples livelihood livelihood news, reports the reality, so the Moderatorhosting andreviewprocess,often affect somepeopleslivelihood and social phenomena and review the situation, and these languages ​ ​ and perspectives passed to more general public through the mass media, civic news presided people gradually become become a social media guide. However, due tohost quality variesgreatly,manypresentersat thelack of adequatethinkingto expresstheirviewsand commentsfor thehealthy development ofpublicopinion played a counterproductive. Therefore, this paper analyzes the livelihood news anchor positioning itself to analyze its role in guiding public opinion and the wrong opinion to guide behavior, and finally make recommendations to strengthen thepeopleslivelihoodnewsanchor rolein guidingpublicopinion,so astobetterplay itsrolein guidingpublicopinion. Keywords: livelihoodnews;moderator;publicopinion guidance, 目 录 绪论1 一、民生新闻主持人概述1 （一）民生新闻主持人舆论引导的前提 （二）民生新闻主持人的角色定位 二、民生新闻主持人的舆论引导作用2 （一）坚持实事求是，为受众消除疑虑 （二）宣传正确的价值观念 （三）解决实际困难，赢得受众的信赖 三、部分民生新闻主持人舆论引导作用缺失的表现4 （一）脱离