电子商务-国内移动网络应用的音乐社交模式研究.docxVIP

国内移动网络应用的音乐社交模式研究 【摘要】传统音乐平台的发展方向从用户增量变成提升用户质量，以音乐社交为目的的其他类应用也开始出现，而它们的共同目标是平台的社区化以及利用好音乐与社交的关系来实现用户变现。各平台的互动功能逐渐趋同，如何更好的建设社区是一大难题，如何提供社区服务与增值服务变得尤为重要。本文分析音乐社交模式主要围绕各移动端应用中能够体现出音乐社交的功能，再而从功能设计以及用户体验分析出用户认同的原因，因为这为平台实现用户转化以及变现提供依据。本文选取移动端的社交应用、弹唱应用和在线音乐平台中的案例，通过查阅国内外相关文献进行归纳与总结，结合网络问卷调查以及自身的想法与体验，研究这些平台是如何借音乐社交而成功的，由此为平台接下来的用户转化与变现提供建议。 【关键词】音乐社交；移动网络应用；社区化；社交电商 注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。   Research on Music Social Mode of Mobile Network Application in China [Abstract] Traditional music platforms are moving from user growth to user quality improvements. Other applications for social music are emerging, and their common goals are the platform of the community and the maintaining of relationship between music and social relations in order to realize user transformation. How to build a better community is a big problem, and how to supply community service and value-added service becomes especially important. This paper analyzes the music social model mainly around the mobile applications which reflect the function of music social, and then analyze the reasons why user identify from functional design to user experience, because these provide the basis for the platform to realize the user transformation as well as realization. In this paper, the case of mobile social application, singing application and online music platform is selected, and the relevant literature at home and abroad is reviewed and summarized, combined with the network questionnaire survey and my own thoughts and experiences, research how these platforms succeed by socializing with music, thus providing suggestions for the next user transformation and monetization of the platform.. [Keywords] Social Music; Mobile Phone Application; Community; Social Ecommerce   目 录 TOC \o 1-3 \h \z \u 1 引言 1 2 相关理论概述 3 2.1音乐社交 3 2.2精神社区 3 2.3价值共创 3 2.4自组织传播 3 3 社交应用中的因乐交友模式 5 3.1以Space FM为例 5 3.1.1奠定精神社区的共享基础 5 3.1.2提高精神社区的活跃度 6 3.2以QQ、脱水App为例