电子商务-OPPO公司的商业模式和营销策略研究.docx

OPPO公司的商业模式和营销策略研究 【摘要】在现今这个信息产业快速发展的大环境下，由于我国人口众多，因此我国也成为了该时代背景下需求最大的手机市场。虽然我国的国产手机品牌相比于其他国家较多，但发展却有些不尽人意，和国外的一些大品牌手机（苹果、三星等）相比还是有很大的差距，OPPO若要在这竞争白热化的市场中崭露头角，抢占市场占有率，就要对自身的商业模式和营销策略进行深入的研究与分析，并进行创新和加以改进。 本文首先对商业模式和营销策略的相关理论进行研究与整理，介绍了OPPO公司的简介及其现状，同时利用画布模型对其商业模式进行研究与分析，并利用4Ps营销理论进一步分析了OPPO的营销策略，通过以上的分析与整理总结出了目前OPPO所面临的问题，并提出了一些解决措施和意见。旨在对OPPO公司的商业模式和营销策略作进一步的创新和改进，希望借此可以给OPPO和其相关的企业带来新的想法，进而帮助企业完善与创新其商业模式，并推动企业的快速成长。 【关键词】OPPO公司 商业模式 营销策略 4Ps理论  Research on OPPOs business model and marketing strategy [Abstract]In todays rapid development of the information industry, due to Chinas large population, China has become the most demanded mobile phone market in the context of this era. Although there are more domestic mobile phone brands in China than in other countries, the development is somewhat unsatisfactory, and there is still a big gap compared with some foreign brands of mobile phones (Apple, Samsung, etc.). OPPO wants to compete in this to emerge in a fierce market and seize market share, it is necessary to conduct in-depth research and analysis of its own business model and marketing strategy, and innovate and improve it. This article first studies and sorts out the relevant theories of business models and marketing strategies, introduces the introduction and current status of OPPO, and uses canvas models to study and analyze its business models, and further analyzes OPPO marketing using 4Ps marketing theory The strategy summarizes the problems facing OPPO through the above analysis and arrangement, and puts forward some solutions and opinions. It aims to further innovate and improve the business model and marketing strategy of OPPO, hoping to bring new ideas to OPPO and its related companies, thereby helping companies improve and innovate their business models, and promote the rapid development of enterprises growing up. [Keywords] OPPO Business model Marketing Strategy 4Ps theory  目 录 TOC \h \z \t 论文一级标题,1,论文二级标题,2,最终论文三级样式,3 1 前言 1 1.1 研究背景