欧美风格产品介绍说明动态商务.ppt

Colourful world Sola Package design —— Color Psychology Psychology research shows that people in the visual organ, the original observation object within 20 seconds to account for 80% , and colour sensation feeling 20% ; form Two minutes later colour 60% , form 40% ; 5 minutes of each half, and this state will continue to remain visible, colour gives the impression of what a rapid deep lasting . Coca-Cola to its bright red packaging, give a person with intense visual stimulation, stimulate the consumers desire to buy in the world, opened the market. Color perception I. Temperature Red , orange , yellow etc. —— belongs to warm color, in packaging design more for heat high food packaging, given the emotional color gift packaging, etc Blue , green , violet etc. belongs to cool color, more for frozen foods, cleaning supplies class packing more reasonable. The orange is the most warm color II. Moving Warm Cold light colour show forward dark colour show backgound III. Expansion Generally think warm color, bright color, pure color have expand feeling, cool color, dark gray have contractive feeling. Permutation order red, orange, yellow, green, blue, and purple. Color perception IV. Heavy ： ? Usually, the tall lightness color will feel light, medium lightness secondly, low lightness color will feel heavy. The weight sequence from white, yellow, orange, red, grey, green, black, purple till blue. ? Cake, bread with common bright color soft and fresh said. ? Hardware tools, instruments criterion with brunet shows its solid texture and precision. Color perception V. Strength ： us colour combination ： co ns pic uo us inc on spi cu ou Black – Yellow Purple – White Black – White Purple – Yellow Blue – White Green – White Yellow – Green Yellow – Blue ous colour combination ： yellow – white red – green red – blueness black – purple gray – green red – purple black – blue Color perceptio