社会媒体设计过程解释说.pptVIP

? 2009 SPECK Media. All rights reserved. Confidential and proprietary. A quick “jargon free” way of understanding social media projects. Social Media Design Process (SMDP) By Michael J Lis owner SPECK Media ? 2009 SPECK Media. All rights reserved. Confidential and proprietary. Just what is social media? Why I created this deck? Social Media is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. Its a fancy way to describe the zillions of conversation people are having online 24/7 Taken from “What the Fuck is Social Media” by Marta Kagan But, if you dont know that by now then maybe this isnt the right deck for you. In this deck, Im talking about about how we apply a process to social media projects and initiatives. ? 2009 SPECK Media. All rights reserved. Confidential and proprietary. Having a process isnt overrated Following a process to do something is the best way to ensure that results are true to form and delivery is efficient. Over the course of nine months of delivering social media projects for Fortune 500 companies, SPECK Medias process has become very clear. Today it is what my firm uses on every project we embark on. My hope is that this deck gives you or your organization a deeper insight into the components of the process and how it works. There is still so much out there to be learned about social media, my hope is that we continue to explore new ways to reach business goals through social media. Why do you need a design process? A more important question is: How do you get from point A to point B using social media? Why I created this deck? ? 2009 SPECK Media. All rights reserved. Confidential and proprietary. (SMDP) Social Media Design Process Simple, yet effective Social Media projects dont need to be complex. During my years in consulting Ive always stressed simple t