中国车企布局新兴市场的壁垒及对策研究.docVIP

中国车企布局新兴市场的壁垒及对策研究 摘 要 屮国汽车业在进行产业调整及参与国际竞争的同吋，以奇瑞、吉利、长城为代表的 ? I?国车企开始全面布局新兴市场，之所以布局新兴市场是因为这些地区的汽车工业较不 发达，对汽车的需求很旺盛，而且屮国自主品牌的汽车价格低，产品定位合理，很受新 兴市场消费者的欢迎。但是“走出去”并不是一条坦途，特别是一些贸易壁垒，例如反 倾销、反补贴、社会及文化壁垒、东道国法律法规壁垒等等，使我国车企顺利布局新兴 市场困难重重。 木课题针对我国车企FI前在国内国际竞争屮的现状，根据我国汽车业发展的特点论 述我国车企布局新兴市场的原因及发展前景，重要的是如何规避风险，减少迸入国际市 场的阻力和障碍，并提出规避建议和对策。 关键词：屮国车企；新兴市场；关税壁垒；非关税壁垒；对策 The study of the barriers and solutions of domestic car enterpriseslayout of emerging markets ABSTRACT When Chinas auto industry are doing industrial restructuring, domestic car enterprises like Chery Automobile , Geely Automobile and the Great Wall Automobile begin to overall layout emerging markets. The reason why they layout emerging markets is that the auto industry in these areas are undeveloped, but they demand cars. The cars of Chinas independent brands are of low prices, so they are popular with the consumers. But going out is not a smooth way, many difficulties will come especially the trade barriers which make our auto industry be in deep water when layout emerging markets, like anti-dumping, countervailing, social and cultural barriers, host countries，rules and so on. The thesis will focus on the present problems that China，s auto industry meet in and out of our country and discuss the reasons and developing prosperous of emerging markets according to the characteristics of China^s auto industry. The importance is how to avoid risks, reduce the resistance and barriers of entering the international market and put forward the avoiding suggestions and solutions. Key words: Domestic car enterprises； Emerged markets; Tariff Barriers ; Nontariff Barriers [Solutions 引言2 引言 2 第1章中国车企海外市场开拓现状 TOC \o 1-5 \h \z 1.1海外市场的地理布局 2 1.2海外市场销售情况 2 第2章中国车企布局新兴市场的原因、意义及发展前景 2.1新兴市场 4 2.2屮国车企布局新兴市场的原因及意义 4 2.3屮国车企布局新兴市场的发展前景 5 第3章中国车企布局新兴市场的壁垒 3.1中国车企的自身问题 7 3.2新兴市场自身的壁垒 7 3.3布局新兴市场的关税壁垒 8 3.4布局新兴市场的非关税壁垒 9 3.5其他壁垒 10 HYPERLINK \l bookmark0第4章 针对中国车企布局新兴市场的壁垒的对策 11 4.1针对性的开展反贸易壁垒工作 11 4.2借鉴国外经验 13 HYPERLINK \l bookmark12结论