大学城内大学生消费现状及其研究.pdf

内 容 摘 要 随着改革的进一步深化，经济的持续增长，商品的日益丰富， 新科技的广泛应用，必将带动人们消费方式的深刻变革。对于人们 消费行为，心理等的研究，都是现在国内外研究的热点。大学生作 为短期离开家门的学习者，形成了社会中的特殊消费群体。随着我 国高校的扩招，大学生形成了一个庞大的消费群体。关注他们的学 习生活内容之一，即研究他们的消费状况，进而提出引导大学生健 康消费的对策建议具有重要的理论价值和实践意义。在研究中发现 大学生消费中存在着某些不容忽视的不良或非健康的消费倾向。本 文以在大学城这个特殊环境下的大学生为研究对象，研究了大学生 消费现状、特点，不良消费的表现，不良消费的危害，在此基础上 力求提出引导大学生健康消费的对策建议。 关键词 ：消费 大学城 大学生消费 不良消费 建议 ABSTRACT I / 35 With the deepening of reform, the sustained growth of economy, the increasing wealth ofgoods, the extensive application of new science and technology, it must change our ways of consumption. The researches based on consumer behavior and psychological are the hot spots now on the domestic and international. College students, as learners who leave their homes for a short time, form aspecial group of consumers.As Chinas increased enrollment of college and university students form a huge consumer groups. One of the contents of concerning their study is researching theirconditions of consumption, and then put forward the advice of countermeasure of leading collegestudents consume positively which has the important value and practical significance.In the study found that there exist a certain can ’t be ignored and badness or adverse health of consumption. In this paper, the students in the College Town such a special environment to be the object of study, and then on the consumption of college students, characteristics, the performance of consumer bad, bad consumer harm, on this basis to guide the students to the health of consumer policy proposals. KEYWORDS ：Consumption,College town,The consumption of,University students,Badnessconsume,Advices 正文目录