服装网络营销的产品策略研究外文文献翻译最新译文.docVIP

文献出处:Bindley C. The research of product strategy in clothing network marketing [J]. Industrial Marketing Management, 2016, 1(3): 45-55. 原文 The research of product strategy in clothing network marketing Bindley C Abstract As a new media, the Internet provides efficient, fast, and highly personalized interactive information communication tools, the traditional product marketing strategy content into a physical product strategy, service strategy and strategy of information products of the trinity of product strategy. Key words: network marketing, product strategy, clothing 1 The physical product strategy 1.1 Personalized products With the development of the era, growing consumer demand presents the characteristics of personalized, the pursuit of extraordinary become the mainstream in the development of consumer psychology. As consumers demand degree of differentiation, the market should also be further refined, the Internet can effectively solve the economic rationality of the contradiction between the consideration and market segmentation. Due to consumers and manufacturers of direct talks, personalized needs of consumers will be fully appreciated. Companies are in no hurry to formulate product strategy, and to study the needs of the consumers as the center, according to the specific requirements of different customers for products and services, to carry out the custom marketing in order to meet different needs. Manufacturers often use the Internet bulletin board or E-mail and consumers are discussed, according to the different needs of customers, design products that meet the consumer individual character characteristic. As a famous American Levis clothing company is using the Internet tailor-made jeans. Consumers through the companys web site to provide detailed size and choose design and color, the company is made for the separate and sent to the hands. 1.2 The product brand Set up product brand there are two main function, one is the enterprise product brand is