多元化战略对郑煤机集团的盈利能力分析.docxVIP

PAGE PAGE I 摘 要 当前我国经济增长速度放缓，整体有下滑趋势，企业转型刻不容缓。在企业战略升级中多元化已然成为传统企业变革的常态，但真正成功转型的却很少，多元化战略是否对企业具有积极效应依旧是一个发人深思的问题。 本文以郑煤机集团为例，以多元化战略对郑煤机集团的盈利能力分析为主要方向，通过盈利能力分析，发现郑煤机集团在实施多元化战略后，减轻了企业受单一产品或市场的依赖性，分散了企业风险，使企业从资本市场获得融资，找到新的利益增长点。但企业也将面临内部资源分配不均和整体市场行情多变的风险。由此，对郑煤机集团提出以下建议：企业要明确财务目标，加快内部整合，使收购双方加快融合，避免资源浪费；提高产品竞争力，形成特有的竞争优势；短期内放缓非相关多元化发展道路，积蓄企业实力。总的来说，多元化战略在合理运用下会对企业产生积极影响。 关键词：相关多元化战略；非相关多元化战略；企业发展 PAGE 4 Abstract At?present,?Chinas?economic?growth?is?slowing?down,?the?overall?trend?of?decline,?the?urgent?need?for?enterprise?transformation.?In?the?upgrading?of?enterprise?strategy,?diversification?has?become?the?normal?state?of?the?transformation?of?traditional?enterprises,?but?few?of?them?have?really?succeeded?in?the?transformation.?Whether?diversification?strategy?has?a?positive?effect?on?enterprises?is?still?a?thought-provoking?question. In?zheng?coal?group?as?an?example,?the?diversified?strategy?of?zheng?coal?group?profitability?analysis?as?the?main?direction,?through?the?profitability?analysis,?found?that?zheng?coal?group,?after?implementing?diversification?strategy?reduced?the?enterprise?with?a?single?product?or?market,?the?dependence?of?the?dispersed?enterprise?risk,?make?the?enterprise?get?financing?from?capital?market,?find?new?profit?growth?point.?But?it?will?also?face?the?risk?of?uneven?distribution?of?internal?resources?and?changes?in?the?whole?market.?Therefore,?the?following?Suggestions?are?put?forward?for?zheng?coal?machinery?group:?enterprises?should?make?clear?financial?objectives,?speed?up?internal?integration,?accelerate?the?integration?of?the?two?sides?of?the?acquisition,?and?avoid?the?waste?of?resources;?Improve?product?competitiveness?and?form?unique?competitive?advantage;?In?the?short?term,?it?will?slow?down?the?non-related?diversified?development?path?and?accumulate?the?strength?of?enterprises.?In?general,?diversification?strategy?in?the?rational?use?of?the?enterprise?will?have?a?positive?impact. Key Word: Related diversification strate