广告口号的翻译（PPT57页) .pptxVIP

广告口号的翻译;Contents;1. The Characteristics of Ads slogans;;2.The Rhetorical Devices in Ads Slogans;Puns;语音双关(Homophonic Puns );;语义双关(Homographic Puns);;成语、俗语双关(Idiom Puns);;;;Definition;;Classification;Word parody(仿词);;;;Proverbs parody (仿语);;;;Parody discourses (仿篇); Hush - byebaby ,up in the sky You’re in Air - India - do you know why , ’Cos it’s the comfiest , scrumptiousest way To travel to Sydney , Bankok - Bombay. ;;Conclusion;;2.广告口号的翻译方法;;;;2.2 转译法;;;3. 仿译法;;;Exercises;百衣百顺;;烧胜一筹;;码到成功;;闲妻良母;;;;骑乐无穷;;快治人口;;咳不容缓;;1、Genius only means hard-working all ones life. (Mendeleyer, Russian Chemi