英国大学市场营销讲义斯(一)2.pptVIP

3 3 2 1 1 10 10 9 8 8 17 17 16 15 15 13 13 12 11 11 CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT The Consumer Decision-Making Process Need recognition/problem awareness 9 Information search Evaluation Of alternatives Purchase Post-purchase evaluation of alternatives Choice Criteria Used When Evaluating Alternatives 5 Technical- Reliability Durability Performance Style/looks Comfort Delivery Convenience Taste Economic- Price Value for money Running costs Residual value Life style costs Social- Status Social belonging Convention Fashion Personal- Self-image Morals Emotions 8 Determi