英国大学气市场营销讲义(一)2(1).pptVIP

The Consumer Decision-Making Process;Choice Criteria Used When Evaluating Alternatives;8;The consumer decision-making process and level of purchase involvement;Sony;Orange; ;Consumer or Organisational Products Why was the product Purchased ? ;Some Examples of Organisational Buying;4;The Buying Centre;6; ;9;New Task Buying;Modified Rebuy;Straight Rebuy;Buying Situation Implications;14; ;Thank you