企业战略管理_第2章.pptxVIP

Chapter 2The Business Vision Mission;Chapter Outline;Chapter Outline (cont’d);Vision;“What do we want to become?” ;ComprehensiveMission Statement;Shared Vision -- Creates commonality of interests Reduce daily monotony Provides opportunity challenge;“What is our business?” ;Mission Statements;Mission Statements;11;Reveal what an organization wants to be and whom it wants to serve;Vision Mission;Vision Mission;Vision Mission;Developing Vision Mission;Developing Vision Mission;Importance of Mission;Broad in scope Generate strategic alternatives Not overly specific Reconciles interests among diverse stakeholders Finely balanced between specificity generality ; Arouse positive feelings emotions Motivate readers to action Generate favorable impression of the firm ; Reflect future growth Provide criteria for strategy selection Basis for generating evaluating strategic options Are dynamic in nature;Anticipates customer needs Identifies customer needs Provides product/service to satisfy needs;Affects development of vision mission Responsibilities to – Consumers Environmentalists Minorities Communities;Social Policy Mission;Mission Statements;2x average return on shareholder’s equity Positive relationship to company performance 30% higher return on certain financial measures;;PepsiCo Mission;Ben Jerry’s Mission;Mission Statement Evaluation Matrix;Mission Statement Evaluation Matrix;Key Terms Concepts;Key Terms Concepts;9、有时候读书是一种巧妙地避开思考的方法。2月-212月-21Wednesday, February 17, 2021 10、阅读一切好书如同和过去最杰出的人谈话。22:34:0422:34:0422:342/17/2021 10:34:04 PM 11、越是没有本领的就越加自命不凡。2月-2122:34:0422:34Feb-2117-Feb-21 12、越是无能的人，越喜欢挑剔别人的错儿。22:34:0422:34:0422:34Wednesday, February 17, 2021 13、知人者智，自知者明。胜人者有力，自胜者强。2月-212月-2122:34:0422:34:04February 17, 2021 14、意志坚强的人能把世界放在手中像泥块一样任意揉捏。17 二月 202110:34:04 下午22:34:042月-21 15、最具挑战性的挑战莫过于提升自我。。二月 2110:34 下午2月-2122:34February 17, 2021 16、业余生活要有意义，不要越轨。2021/2/17 22:34:0422:34:0417 February 2021 17、??个人即使已登上顶峰，也仍要自强不息。10:34:04 下午10:34 下午