国际市场营销全套课件.pptx

IM2 INTRODUCTION;Outline;Course Characteristics;Fundamentals of Marketing;Fundamentals of International Business;IM Definition;Tasks;Major Obstacles;Global Awareness;Three Approaches in Strategic Orientation;Today I Have Learned;IM3 International Environment;Outline;Global Perspective;Globalization;International Trade Theories;4-17;Major Theories;Mercantilism: mid-16th century;4-20;Theory of absolute advantage;4-22;4-23;4-24;4-25;4-26;4-27;Balance of Payments;Protectionism;Protectionism Instruments;International Institutions;WTO;IMF;World Bank;Today I have learned;IM4 Country Factors Overview. Political Factors;Outline;Country Factors: Overview;Country Factors: Why?;Country Factors: How?;Political Factors;Policy Makers and Influencers;Sovereignty;Governments and Policies;Governments and Policies: Stability and Enforcement;Governments and Policies: Attitude;Political Parties and Activists;Political Risks;Nationalization Policies;Government Instruments;Political and Social Activism;Violence and Terrorism;Political Risks: Assessment and Evaluation;Sources of Assessment and Evaluation;Addressing Political Risks;Today I have learned;IM5 Legal Factors;Outline;2-59;Legal systems;Common Law;Civil Law;Theocratic Law;Legal System in Canada;Law Makers and Enforcers;Important Considerations for International Marketers;2-67;International Business Disputes;International Dispute Resolution;Conciliation/Mediation;Arbitration;Litigation;2-73;2-74;Marketing Laws;Legal Trend;2-77;IP Laws;2-79;Environmental Protection ;Today I have Learned;IM6 Economic Factors;Outline;2-84;Types of Economic Systems;Economy Assessment;Major Macroeconomic Indicators;2-88;2-89;2-90;2-91;Levels of Economic Development;High-Income Countries;Middle-Income Countries;Low-Income Countries;Income Disparity;Microeconomic Indicators;Home Assignment;Today I have Learned;Chapter;3-101;3-102;3-103;3-104;3-105;3-106;3-107;3-108;3-109;3-110;3-111;3-112;3-113;3-114;3-115;3-116;3-117;3-118;3-119;3-120;3-121;3-122;3